Building relationships has always been critical to starting and running a successful business, if you don’t get on with your colleagues it can be a real pain, so it’s important to build relationships.

Thirty years ago relationships were built when someone you knew introduced you to someone they knew. Two centuries ago, relationships were built by someone you knew sending a letter of introduction on your behalf.

Over the last few years the tools, strategies, and tactics utilized to build relationships have changed dramatically. If you’re considering working on your own either full-time or part-time, be sure you align yourself with people who know how to optimize today’s most critical relationship building methods. And be sure those people will enthusiastically share those methods with you.

If you’re starting your own business, one of the main relationships you might have to build is with your customers both in person and online. Many businesses nowadays have an online presence through using social media marketing. This method of advertising enables companies to interact with existing clients and reach potential customers. To help you interact with customers online, you might want to consider using a pr agency to help. To see some of the different PR case studies, you could look around to try and find a pr agency local to you.

Two experts in the field of building relationships, Leslie Hocker and Ron Forrester, began their successful business 30 years ago. In those days, they had a lack of modern technology, such as live chat agents, to help them to build some of these vital connections with clients. Having access to services like this can significantly improve the reputation of a company. But Hocker and Forrester would’ve been required to rely on their own intuition in order to make these relationships, both internally and externally. A significant part of their success is the commitment they made to always share what they learned with the people who joined them. They share their knowledge through coaching and mentoring and by providing access to dozens of videos, audios, and books on their website.

This corporate culture encourages and rewards everyone in the organization to share what he or she has learned with others. There are also powerful marketing tools that make it easy for new members to quickly build their own successful businesses.